Why Google AdWords?
Now, you might be asking yourself, “Why is Google AdWords so effective? What makes Google ads better than any other type of online advertising?”
The answer is fairly simple: Google AdWords puts you in front of high-intent, low-funnel traffic.
Unlike most forms of online advertising—like display advertising or social media marketing—people who see your ads on Google are looking for what you have to sell. When someone searches for “sandwich delivery” on Google, you don’t have to convince them that they’re hungry and that they should order a sandwich—you just have to convince them that your sandwich is the sandwich they want to buy.
Ideally, your site would rank well organically for every relevant Google search, but let’s be honest, if you’re not a big company, the SEO odds are not in your favor.
But…with Google AdWords, you don’t have to rank well organically to show up for relevant searches. Google lets you pay to play.
For example, here’s what shows up at the top of the search results when I search for “sandwich delivery”: